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— Saul Berman"The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing."
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I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
— Anita Roddick
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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
— Leo Burnett
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