"In the face of uncertainty, many companies will default to asking their innovators to study and analyze, which can't actually ever provide a definitive answer."

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The problem to me with environmentalism is the idea that we're all gonna die and we need to save ourselves. I don't think it's necessarily the right way to go about it, because I think we need to really just improve our every moment and improve our quality of life. And that will, sort of by default, save us.

— Adrian Grenier