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— Seth Godin"The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over."
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Horror, let's face it, is basically pretty dumb. You're writing about events that are preposterous, and the trick is to dress them up in language so compelling that the reader doesn't care.
— T. E. D. Klein
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These are things I'd never seen before, they were very disturbing and they were very compelling to try and do something to change the situation for the animals. Farm animals are providing us with the food to stay alive, so I think we really owe them a decent life while they are alive.
— Jan Cameron
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