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— T. E. D. Klein"Horror, let's face it, is basically pretty dumb. You're writing about events that are preposterous, and the trick is to dress them up in language so compelling that the reader doesn't care."
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Love it when a compelling new character kicks open your mental door, tracks mud across your brain, and props their feet up on your cerebrum.
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.
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