"I do think the challenge, in a way for me, is to write a narrative film and when you finish watching it you feel like it's a collage. You tell the narrative, you tell the story, but you feel like you've created this tapestry. But it also has a shape, a story. So I think there's a middle ground that I try to strike... away from where everyone else seems ready to go, which is, setup, payoff. You know, He's afraid of water, oh, and at the end he's swimming in water - oh, my God. I hate that stuff."

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I do very, very, very simple, skimpy doodles, nothing too committed. Because people tend to fall in love if they like it - if you color it in and they like it, then they want exactly those colors, even if they were just indications. You really have to do it as simple as possible so they can concentrate on the idea and composition. And then all of the energy goes into making the final piece. And the final piece can be anything - it can be a drawing, a painting, a collage - and usually, it's obvious what that should be. Usually, the idea dictates what medium you use.

— Dave McKean