"It sometimes is better to write in a more directed, focused way when the pages are aimed at something already, a mission statement or a basic spine that represents the theme or the concept that you've agreed on, and writing partners are great for that because you can sit there until you get it."

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So they actually put it into their mission statement, and they start changing things as a result. They may change how worship works. They may actively recruit folks and try and get them to come and help them to feel comfortable and get them involved in leadership, and there's a variety of ways.

— Michael Emerson