"A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill."

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I believe that my children, who are young, will look back on the early years of the 21st century in rather the same way I look back on the middle of the 20th: as a time when seemingly respectable people supported discrimination against Americans simply because those Americans were different from themselves.

— Jon Meacham