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— Simon Mainwaring"Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing."
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I looked at the rap community like street kids wanting their own brand. But now I look at that period with the rappers in the 90s as a trend of the moment. What it taught me was never to follow a trend, because trends move on.
— Tommy Hilfiger
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Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
— Simon Mainwaring
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