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— Simon Mainwaring"Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging."
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The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
— Simon Mainwaring
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Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
— Simon Mainwaring
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