"Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals."

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My agent and I try to be picky with roles so that I can drive my career in different directions and be different, creative characters. I want to be an actor for the rest of my life and to have fun with my career. So I told him that I wish I could do a movie that already has a fan base. And then 'Twilight' came along!

— Kellan Lutz