Share this sentence
— Simon Mainwaring"Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior."
Related information
Discover more quotes
Previous Quote
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
— Simon Mainwaring
Next Quote
It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
— Simon Mainwaring
Loading recommended content...