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— Simon Mainwaring"It is a truly powerful phenomenon when a brand makes a stand for what it believes in."
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Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.
— Simon Mainwaring
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The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
— Simon Mainwaring
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