"Just because of that one disastrous blind date she had last year, where the guy turned out to be fifty-nine, not thirty-nine (He claimed it was a typo. Yeah, I’m sure his finger just happened to slip two spaces to the left)."

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Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto.

— Tim Ferriss