"Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto."

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Eating at a new, highly recommended restaurant is like a Very Important Blind Date, a contract with uncertainty you enter into with great expectation battling the cynicism of experience. You sit waiting, wondering about the upcoming moments of revelation. Somewhere in the back of your head is the dour warning that disappointment is inevitable but you don't really believe it or you wouldn't be there. The best eaters are always optimists.

— Stuart Stevens