"In churches, we see that getting people to show up for a prayer meeting is a lot more difficult than a concert or service project or just about anything else. So we were thinking, we're stepping into some unknown territory here that could be as profitable, or it could be a box-office flop, but there was a rightness about it. And so this whole idea of the war room being like a spiritual warfare room, a place of prayer where you get alone with God and you're making your decisions and you're dealing with your issues first in prayer."