"Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it."

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Advertising is simply a use of the right of the manufacture to present his case and to employ the same arts of appeal and persuasion accorded to the politician, the preacher, the lawyer, and to every other individual who has a special interest in something, whether a creed or a commodity.

— Raymond Rubicam