"When we started NFL Films, there were no focus groups, there were no demographic studies, there were no surveys. Every decision that we made, we made with our hearts, not with our heads. And, in the very beginning, we really didn't even have a business plan."

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E-learning as we know it has been around for ten years or so. During that time, it has emerged from being a radical idea---the effectiveness of which was yet to be proven---to something that is widely regarded as mainstream. It's the core to numerous business plans and a service offered by most colleges and universities. And now, e-learning is evolving with the World Wide Web as a whole and it's changing to a degree significant enough to warrant a new name: E-learning 2.0.

— Stephen Downes