Focus Groups Quotes

If you ever go behind the glass and look at the focus groups that are deciding what you're gonna watch, it's scary. This cross-section of people they just happen to bring in to decide the fate of mankind on television is really scary.

I have to write the story I want to write. I never wrote them with a focus group of 8-year-olds in mind. I have to continue telling the story the way I want to tell it.

You write things that are of interest to you. There's no focus group.

To me the cynics are the ones in the boardrooms with the reports from the focus groups.

A joke is either funny or it's not funny. If I hear a funny joke, you know what I do? I laugh, that's what I do. I don't start a focus group to see who got hurt by the joke.

Because of the spin-meisters and the focus groups and the way politics is run now. It's run by polls and focus groups. So it's even more true today, I think, than it was some 40 years ago.

If you've got somebody in harm's way, you want the president being -- making advice, not -- be given advice by the military, and not making decisions based upon the latest Gallup poll or focus group.

I have always done what I love myself. My philosophy was that I never had focus groups. I did what I wear.

If you have ever sat in a focus group in a swing state, you are 100% certain that most soft partisans make up their minds on who to vote for based on things that are totally outside of an understanding of issues.

I need a focus group like I need a hole in my head.

This party will not take its position based on public opinion polls. We will not take a stand based on focus groups. We will not take a stand based on phone-in shows or householder surveys or any other vagaries of pubic opinion.

The most powerful people on earth are focus groups.

Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.

This deep insecurity has been going on for a while. I mean I picked it up in 2014 sitting in focus groups of women who were feeling terrified, not just about that ISIS was coming, but terrified that their children couldn't be safe at school, terrified about what was happening in Ferguson and other places.

What you hear in focus groups and conversations, people will give you 20 minutes of rage about how the borders are out of control. But then you start saying, practically, what are we going to do about it? What are we going to do about the 11 million here? What are we going to do to get some workers we need for the farms? Then people start having a normal conversation.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.

We don't do focus groups - that is the job of the designer.

We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.

When Jesus's followers asked him to teach them to pray, he didn't tell them to divide into focus groups and look deep within their own hearts.

Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.

About 85 percent of what you see is just because I get on the phone and [say], 'Let's go do this'. I don't do any market research or test groups or focus [groups]. I just go, 'It's my company; would I buy it, personally?'

The good news from the U.S. military survey of focus groups is that Iraqis do accept the Nuremberg principles. They understand that sectarian violence and the other postwar horrors are contained within the supreme international crime committed by the invaders.

They've seen me make decisions, they've seen me under trying times, they've seen me weep, they've seen me laugh, they've seen me hug. And they know who I am, and I believe they're comfortable with the fact that they know I'm not going to shift principles or shift positions based upon polls and focus groups.

We only do what we think is good and what we're happy with. I do that in stand-up, I even do it with my children's books. I don't do market research, I don't have focus groups, I don't care. I don't care if it fails, honestly. I'd rather have something that's completely mine fail than something succeed that I'm not proud of.

Peter Hart, who's a pollster that's - who's done many focus groups about Hillary Clinton, talks about a glass curtain. She talks about the glass ceiling. He says voters feel there's a glass curtain between themselves and Hillary Clinton. They can't relate to her. They feel they don't really understand her, and that's made it easier for her opponents, of which there have been many over many years, to define her the way they want to.

When you sit and watch the film with an audience, the focus groups and the cards and all of that is the less what you're worrying about. When you watch a film with an audience you see what is working and what's not working.

When you make comedy, you make it for the people and you try to have as many screenings and as many tests and you do focus groups and you read the cards and you try to give the people what they want in this comedy.

I don't hide my emotions from people. I am not a focus-group tested, blow-dried candidate or governor.

And the inner dynamics of Hollywood are like politics. Say you give a script to a group of executives - they all sit around, afraid to voice an opinion, saying nothing, waiting to know what the consensus is. Just like focus groups, opinion polls or a cabinet.

I don't have any focus groups on talent and programming. If I need five people in a mall to be paid $40 to tell me how to do my job, I shouldn't do my job.

When we started NFL Films, there were no focus groups, there were no demographic studies, there were no surveys. Every decision that we made, we made with our hearts, not with our heads. And, in the very beginning, we really didn't even have a business plan.

I feel passionately about issues, and I don't hide my emotions from people. I am not a focus group-tested, blow-dried candidate or governor. Now that has always made some people, you know, uneasy. Some people like that style, some people don't. [...] But I am not a bully.

...The British press... [claimed that Tony] Blair was simply Bush's poodle - a favorite phrase, bewilderingly popular, although it made no sense - and that he was ignoring the will of the British people. Considering the hacks had spent Blair's first six years in office condemning him for relying on focus groups and opinion polls for his policies - in other words, paying attention to nothing but the will of the people, or at least their whims - that seemed a little rich to me, but as I said, logical consistency has never figured highly in the British media's scale of values.

By that I mean, I think that it is true that politics and political heroes have to satisfy our need to be greater than mortal in some way, and that's led them into creating illusions, sound bites, focus groups that tell you what to do.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

The Labor Party is not going to profit from having these proven unsuccessful people around who are frightened of their own shadow and won't get out of bed in the morning unless they've had a focus group report to tell them which side of bed to get out.

Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies.

With the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.

When we conducted focus group interviews in the first municipality in Brazil before initiating the pilot project, a woman commented: Getting an appointment in the public sector municipal health services is like "winning the lottery." I would like to make it possible for many women and men in Latin America to win the lottery and receive the type of reproductive health services they so urgently need.

What's the job of the candidate in this world? The job of the candidate is to raise the money to hire the consultants to do the focus groups to figure out the 30-second answers to be memorized by the candidate. This is stunningly dangerous.

I've never been in a focus-group meeting. I wonder how many anchors can say that.

Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.

To know John Kennedy, as I did, was to understand the true meaning of the word. He understood that courage is not something to be gauged in a poll or located in a focus group. No adviser can spin it. No historian can backdate it. For, in the age old contest between popularity and principle, only those willing to lose for their convictions are deserving of posterity's approval.

Focus group research has created a composite No-Man who resembles no-one anyone has ever met.

I did a comedy with Al Franken about his character Stuart Smalley, which was really about alcoholism and addiction and codependency. It had some painful stuff in it. When we showed it to focus groups, some of them actually said, "If I want to see a dysfunctional family, I'll stay home."