"Cindy is a terrific writer and has both a studied - and an intuitive - understanding of the best practices of no-hype, high results copywriting."

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Explicit knowledge, conventionally delivered like pizza (neat boxes with toppings of concepts, theories, best practices and war stories), is consumed by the brain but not metabolized into action. The learning we call intuition, know-how and common sense gets into the blood stream through osmosis. It is shaped by social context.

— Richard Pascale