"I spent 20 years doing research on regular and irregular verbs, not because I'm an obsessive language lover but because it seemed to me that they tapped into a fundamental distinction in language processing, indeed in cognitive processing, between memory lookup and rule-driven computation."

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At a conference of sociologists in America in 1977, love was defined as "the cognitive-affective state characterized by intrusive and obsessive fantasizing concerning reciprocity of amorant feelings by the object of the amorance." That is jargon - the practice of never calling a spade a spade when you might instead call it a manual earth-restructuring implement - and it is one of the great curses of modern English.

— Bill Bryson