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— Tara Hunt"To me it seems pretty obvious that it would be simple to build a business around helping people achieve autonomy, a feeling of competence and relatedness. In fact, every web company that has been successful thusfar has their business build solidly on one or all of these. And I believe that as people discover that these things are within their reach, they will gravitate more and more towards companies that offer tools to helping them achieve happiness."
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A 2001 survey of business owners with MBAs conducted by the Rochester Institute of Technology found that money was the primary motivator for only 29% of women, versus 76% of men. Women prioritized flexibility, fulfillment, autonomy and safety.
— Warren Farrell
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Trade book publishing is by nature a cottage industry, decentralized, improvisational, personal; best performed by small groups of like-minded people, devoted to their craft, jealous of their autonomy, sensitive to the needs of writers and to the diverse interests of readers. If money were their primary goal, these people would probably have chosen other careers.
— Jason Epstein
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