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— Warren Farrell"A 2001 survey of business owners with MBAs conducted by the Rochester Institute of Technology found that money was the primary motivator for only 29% of women, versus 76% of men. Women prioritized flexibility, fulfillment, autonomy and safety."
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I devote myself to what I love the most, and for this very reason I hesitate to designate it with lofty words: I do not want to risk believing that it is a sublime compulsion, a law, which I obey: I love what I love the most too much to wish to appear to it as one compelled.
— Friedrich Nietzsche
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To me it seems pretty obvious that it would be simple to build a business around helping people achieve autonomy, a feeling of competence and relatedness. In fact, every web company that has been successful thusfar has their business build solidly on one or all of these. And I believe that as people discover that these things are within their reach, they will gravitate more and more towards companies that offer tools to helping them achieve happiness.
— Tara Hunt
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