"I wanted to start a website for teenaged girls that was not kind of this one-dimensional strong character empowerment thing, because one thing that can be very alienating about a misconception of feminism is that girls then think that to be feminists, they have to live up to being perfectly consistent in their beliefs, never being insecure, never having doubts, having all the answers...and this is not true and actually, recognizing all the contradictions I was feeling became easier once I realized that feminism was not a rule book but a discussion, a conversation, a process."