"Some people have low susceptibility to advertising and marketing techniques. These are the people who aren't interested in money. Material acquisition does not serve their need for the power process."

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Capital burns off the nuance in a culture. Foreign investment, global markets, corporate acquisitions, the flow of information through transnational media, the attenuating influence of money that's electronic and sex that's cyberspaced, untouched money and computer-safe sex, the convergence of consumer desire--not that people want the same things, necessarily, but that they want the same range of choices.

— Don DeLillo