"A few more days, and this essay will follow the Defensio Populi to the dust and silence of the upper shelf... For a month or two it will occupy a few minutes of chat in every drawing-room, and a few columns in every magazine; and it will then be withdrawn, to make room for the forthcoming novelties."

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Never look for the story in the 'lede.' Reporters are required to put what's happened up top, but the practiced pundit places a nugget of news, even a startling insight, halfway down the column, directed at the politiscenti. When pressed for time, the savvy reader starts there.

— William Safire