"Well, something must be done for May, The time is drawing nigh-- To figure in the Catalogue, And woo the public eye. Something I must invent and paint; But oh my wit is not Like one of those kind substantives That answer Who and What?"

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Real cities have something else, some individual bony structure under the muck. Los Angeles has Hollywood -- and hates it. It ought to consider itself damn lucky. Without Hollywood it would be a mail order city. Everything in the catalogue you could get better somewhere else.

— Raymond Chandler