"Many traffic signs have become like placebos, giving false comfort to the afflicted, or simple boilerplate to ward off lawsuits, the roadway version of the Kellogg’s Pop-Tarts box that says, “Warning: Pastry Filling May Be Hot When Heated."

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The objective.. is to achieve a comfort level between the cook/artist/performer and the customer/viewer/diner. And if we can achieve that, and the customers are happy and the cooks are happy, then we have a great experience.

— Mario Batali