"I'd never assume an audience was anything but totally receptive and perfect. Seriously, it seems to me that's the only circumstance you can work under. Otherwise, speaking for myself, you may as well be in the advertising business."

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The hired journalist, I thought, ought to realize that he is partly in the entertainment business and partly in the advertising business - advertising either goods, or a cause, or a government. He just has to make up his mind whom he wants to entertain, and what he wants to advertise.

— Claud Cockburn