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If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half ce
Sep 10, 2025
You can say on one hand the market is crazy but it's not 1999. People have had their medicine from overexuberance. I find it really interesting that those two businesses, Yahoo! and Google, which are just online advertising businesses, are valued at more than the media behemoths in America.
It's very possible that advertising business models will simply never do as well on mobile devices as those oriented around transactions.
Time spent in the advertising business seems to create a permanent deformity like the Chinese habit of foot-binding.
[Commercial radio] is owned by one or two corporations now, and they're not in the music business. They're in the advertising business.... So let's not kid ourselves. If you want to hear music, go buy a guitar.
What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
I'd never assume an audience was anything but totally receptive and perfect. Seriously, it seems to me that's the only circumstance you can work under. Otherwise, speaking for myself, you may as well be in the advertising business.
The hired journalist, I thought, ought to realize that he is partly in the entertainment business and partly in the advertising business - advertising either goods, or a cause, or a government. He just has to make up his mind whom he wants to entertain, and what he wants to advertise.
A principle isn't a principle until it costs you something.
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
Advertising is the principal reason why the business person has come to inherit the earth.
When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.
What helps people, helps business.
There is no such thing as bad publicity except your own obituary.
Advertising is only evil when it advertises evil things.
Rules are what the artist breaks; the memorable never emerged from a formula.
There's no such thing as bad publicity.
Creativity is the most practical thing a businessman can employ.
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
An idea can turn to dust or magic, depending on the talent that rubs against it.
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Advertising is the rattling of a stick inside a swill bucket.
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Advertising in the final analysis should be news. If it is not news it is worthless.
The best ideas come as jokes. Make your thinking as funny as possible.
In advertising, not to be different is virtually suicidal.
Stopping advertising to save money is like stopping your watch to save time.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity
Promise, large promise, is the soul of an advertisement.
Golf is the most fun you can have with out taking your clothes off.
Sex is the most fun you can have without smiling.
I honestly believe that advertising is the most fun you can have with your clothes on.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Sex is the most fun you can have without laughing.
Jazz is the most fun you can have with your clothes on.
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Writing is the most fun you can have by yourself.
Advertising - a judicious mixture of flattery and threats.
Advertising: the science of arresting the human intelligence long enough to get money from it.
Nobody counts the number of ads you run; they just remember the impression you make.
The best way to predict the future is to study the past, or prognosticate.
The best way to predict the future is to create it.
The best way to predict the future is to invent it.
The creation of a thousand forests is in one acorn.
Advertising is the greatest art form of the 20th century.