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— Tony Horton"Hamburger bad fries bad, coca-cola bad….There I said it. Drink your water people."
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If you are at Coca-Cola, the creative challenge is one of maintaining - rather than creating - a tremendous level of consumption for your products.
— John Kao
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Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we are not that dumb, and we are not that smart.
— Donald Keough
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