"Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers."

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You can never err by treating everyone in the building with respect, thoughtfulness, and a kind word. Everyone of our employees is an essential employee. Every one of them wants to be viewed that way. And if you treat them that way, they will view you that way. They will not let you down or let you fail. They will accomplish whatever you have put in front of them.

— Colin Powell