"I have a rule that I don't read my press, but then somebody in the crew will be reading it and of course it's right there, so what do you think I do?"

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I think I take what you might call a B-movie story, deal with B-movie subjects, and I treat it as if it's an A-movie in terms of my approach, my crew, my actors, my ethics and so on. I guess that's my trademark or one of them anyway!

— M. Night Shyamalan