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— Vishen Lakhiani"It's about using the right tools, with the right triggers, within a proper marketing framework"
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It may seem odd to talk about something as soft and fuzzy as "passion" as an integral part of a strategic framework. But throughout the good-to-great companies, passion became a key part of the Hedgehog Concept.
— James C. Collins
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My imagination doesn't require anything more of the book than to provide a framework within which it can wander.
— Alphonse Daudet
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