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— W. Edwards Deming"The customer is the most important part of the production line."
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Creating demand is hard. Filling demand is easier. Don't create a product, then seek someone to sell it to. Find a market - define your customers - then find or develop a product for them.
— Tim Ferriss
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The most important thing is to forecast where customers are moving, and be in front of them.
— Philip Kotler
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