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— Wally Olins"Brands and branding are the most significant gifts that commerce has ever made to popular culture."
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Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!
— Richard Branson
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If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
— Al Ries
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