"In a world where survival is always seen as a struggle, and in which some pitfalls always exist, if something brings into question our confidence in our own coping ability, it will threaten our safety."

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The saying goes that history repeats itself; personal histories do the same. We can gather the lessons of others' lives through observation, conversation, and by seeking advice. We can use the automatic system to find out who the happy people are, and the reflective system to evaluate how they got to be that way. Pursuing happiness need not be a lonely endeavor. In fact, throwing in our lot with others may be a very good way of coping with the disappointments of choice.

— Sheena Iyengar