William Bernbach Quotes | Just because your ad looks good is no insuran...

"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"

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Ten bajillion product ads notwithstanding, your looks are another thing that's basically genetic.

— Martha Beck

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I regard a great ad as the most beautiful thing in the world.

— Leo Burnett

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