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— William McDonough"Imagine walking into a grocery there is a jar sitting there with a lid on it saying it's not carbon. That is ridiculous. It's an empty jar."
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We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.
— William McDonough
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All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.
— William McDonough
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