"I come alive when I have assisted in bringing out the printed word on the stage, you know, and I enjoy directing plays. It's a tactile process, theatre, unlike a number of other forms of the creative work."

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What characteristics are most important in creative workers? One quality you need is inventiveness. You need to be able to take whatever product or service you are providing and figure out ways of making it better, faster, cheaper. The other quality is empathy and insight into what people might want, even though they don't even know their wants, probably because there's no product or service to test their wants.

— Robert Reich