"Experiencing a massage therapy session is its own best advertisement for changing perceptions. A recent national consumer survey found Americans had overwhelmingly positive feelings about their massage experience. Ninety-four percent express favorable feelings. Fully 85 percent expressed very favorable feelings about their most recent massage, with 37 percent rating it a perfect ten-out-of-ten. What is striking is that there are very few detractors. Most of those who haven't yet received a massage simply haven't felt a need for it"