"The cultural propaganda embodied in two liquor advertisements, "Living well is the best revenge" and "Sip it with arrogance," have a curious, perhaps demonic appeal. Consumerism indeed has its own spirituality."

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Our present culture, however, specializes in inflaming endless lust for possessions with advertisements that constantly convince us that we need more (particularly to create the ease we have never found). The marketers don't tell us much about their products, but they spend a great deal of energy (and enormous amounts of money) appealing to our fears and dreams. Thus, the idolatry of possessions plays to the deeper idolatry of our selves-and in an endlessly consuming society, persons are always remaking themselves with new belongings.

— Marva Dawn