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— Camille Henrot"Basically, art should remain something that is complex, that has many layers, so there's always a possibility to reconsider things and have a different perspective. It's not just an advertisement with one single message that has some authority, political or not."
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Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.
— David Ogilvy
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What we want is a social harmony, even as we live in a world where any idea about the real thing is as likely to evoke the ancient memory of an advertisement for a soda pop as anything solid or necessary.
— Douglas Lain
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