"Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products."

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I was very pleased to get a Supreme Court justice suggesting a column, so I went and did a column about Beano. I went with my wife and another guy to a Mexican restaurant, which we thought would be the ultimate test for an antiflatulance product. There's a reason most of Mexico is located out of doors. And it worked. Several newspapers refused to run that column. But they did run advertisements for Beano.

— Dave Barry