"The most important thing in business is a persona, Nico,' he was fond of saying. 'People want to know immediately what they're dealing with. And when they think about you, you've got to stand out in their minds--like one of those characters in a novel."

Next Quote

He is very imprudent, a dog; he never makes it his business to inquire whether you are in the right or the wrong, never asks whether you are rich or poor, silly or wise, sinner or saint. You are his pal. That is enough for him.

— Jerome K. Jerome