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Business is a game, played for fantastic stakes, and you're in competition with experts. If you want to win, you have to learn to be a master of the game.
— Sidney Sheldon
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The most important thing in business is a persona, Nico,' he was fond of saying. 'People want to know immediately what they're dealing with. And when they think about you, you've got to stand out in their minds--like one of those characters in a novel.
— Candace Bushnell
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