"Let's forget about themes and mood boards. Let's start from a different point of view. You have to leave for two months all of a sudden. What would you put in your suitcase? What are the twenty essential pieces that you will need and how would you design it to be cool, and you'll want to wear it?"

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You go to towns in Massachusetts, Greenfield, first settled in 1686. Wouldn’t it be cool if it said, “Greenfield. First settled c. 13,000 B.P. or approximately 13,000 Before the Present. Resettled.” Maybe we could say even, “Resettled by whites,” Or, “Resettled anyway, 1686.” It would have a different impact. And of course it would help explain why the town is called Greenfield, because it was a green field and the fields were left by Native people who had already been farming them.

— James W. Loewen