"In Los Angeles on Black Friday, a woman pepper sprayed Wal-Mart shoppers who tried to cut in line. The police acted fast by immediately hiring her to get rid of peaceful protesters outside banking institutions all across the United States."

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The Rule of 150 says that congregants of a rapidly expanding church, or the members of a social club, or anyone in a group activity banking on the epidemic spread of shared ideals needs to be particularly cognizant of the perils of the bigness. Crossing the 150 line is a small change that can make a big difference.

— Malcolm Gladwell