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— David Meerman Scott"Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it."
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Now, now, hear me out," Hamish went on. "We don't have to kidnap Garrett. Not if we kidnap the buyer." "Or distract him," Angus added. "Like the Bulgari job," Hamish said. "You mean the job that landed half the DiMarco family in a South African prison?" Kat said. Angus shrugged. "Nobody said it was perfect.
— Ally Carter
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The key is, no matter what story you tell, make your buyer the hero.
— Chris Brogan
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