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— David Ogilvy"Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock."
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This culture seems to be so obsessed with sexuality, the good and the bad of it. Every advertisement, every preacher, everybody's concerned, one way or the other about sexuality.
— Frederick Lenz
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But I have long thought that if you knew a column of advertisements by heart, you could achieve unexpected felicities with them. You can get a happy quotation anywhere if you have the eye.
— Oliver Wendell Holmes, Jr.
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