"But I have long thought that if you knew a column of advertisements by heart, you could achieve unexpected felicities with them. You can get a happy quotation anywhere if you have the eye."

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The language of salesmanship was no doubt born with the first fashions in fig leaves in the garden of Eden. A strange concept has grown around it: if something is to be sold, inaccuracy is not immoral. Hence the art of advertisement - untruthfulness combined with repetition.

— Freya Stark